FAQs ABOUT EMAIL MARKETING
How do I know if my email campaigns are successful?
Every company uses different metrics that they deem most valuable to the success of their campaigns. First, you should decide which indicators of success will help determine whether you reached your goals. The most important thing is analyzing the same metrics consistently. You should pick a multitude of metrics as opposed to one metric because it is easy to change just one metric.
How does LocalMarke send emails to my customers?
If you want to do general emails to all your customer, then every month you will provide us with an updated email list from your customer database or CRM. If you have specific targeted messages, such as people who bough a specific laptop in the past 6 months, you would need to provide us with a list of customers that meets these specifications and then we would email them.
Do I need to provide my own content?
You can be as involved in the email process as you would like. We recommend you have some participation in email content creation. It can be as minimal as telling us which products you would like to focus on for that email. We can provide all the artwork as long as you know what content you would like to feature.
How often should I send emails to my customers?
We will email those customers a maximum of two times a week. We have found that emailing customers more than twice a week will have diminishing returns.
What is the best way to build an email strategy?
First, identify your email marketing goals. What are you using the email for? Do you want to retain customers, cross-sell or convert prospects into paying customers? Next, create an email campaign that aligns with your strategic goals. Finally, establish a process with constant improvement to always make the next email better than the last.
What is the most important aspect in building an email campaign?
The most important aspect is making sure there are no errors in the email. Once the email is sent you cannot take it back. We create a checklist to make sure that all our emails go out correctly.