THE MARKETING NETWORK
CONCEPT & STRATEGY MARKETING TIPS FOR YOUR SMALL BUSINESS
The key to building a successful social media page is creating and building a relationship with your followers. Successful social media marketing designs can set you apart from the competition. A visual brand will help to connect with your community and convey your brand's personality. The visual brand can be created through unique content that is branded. This unique content can be videos, photos, promotions, advertisements, or even contest. The best way to capture the attention of a user is through unique designs made individually for your business.
People are visual beings. It is important to have well designed social media posts. You want to catch the eye of your customer and entice them to buy your products or services. Here are four different ways to optimize your design and be successful on social media! Here
BRANDING: Branding and design are inseparable. Brands need to create an emotional relationship with their customers through design. Designing a good brand will leave a lasting impression on a person. You need to take the values, mission and brand of the company and transform it into a relationship with the customer. Understandably, this is a daunting task for most. Most businesses will hire a graphic designer to design their logo, but for social media design most businesses will not more than likely never consider a graphic designer. This is a common misconception.
Small and large businesses should hire at minimum a graphic designer to at least show them how to use social media to grow their business. Even if it is just for a month to build your brand and your brand identity, this can make all the difference in growing your business.
COLOR: Customers view the company based on the colors that are perceived by the brand. Approximately 90% of judgments made about a product or services are based on color alone. Brand personality is perceived by color. According to research, brand colors are important in customer determination of brand personality.
Color relates to persuasion and each color evokes a different meaning. Yellow is optimism, orange is friendly/confident, red is excitement/bold/urgency, blue is trust, green is peaceful/growth, and gray is neutral/balance, black powerful/sleek, pink romantic/feminine, purple soothing/calm/creative. Color and branding have a strong correlation. If a brand continues to repeatedly use the same color, the customer will establish a relationship between the brand and color.
Picking the right color for your brand can be a difficult choice. Research can help you decide color appropriation and association to your potential customers. In the instance of my company, my logo choices translate as growth and friendly. These are two core pieces of my brand I wanted to share with my customers. When a customer sees my brand colors it often evokes these two thoughts.
FONT: Font plays a large role in branding and brand identity. Finding the right typography is a challenge, each type has a different personality. You want to choose the right typography that works seamlessly across your brand. When choosing the right font, readability is one of the most important aspects. Other important aspects are flexibility and consistency. All three of these are important aspects in shaping your businesses brand identity.
As with images, font suggests an alternative meaning or cultural context. As shown below, I used the same image with two different fonts. The impact in image 1 is a lot different from that of image 2. Image 2 is difficult to read and the text seems out of place. While image 1 seems to have a clear message and a readable font. The lasting impression these two images have on the customer will be very different even though they are the same image.
When I was choosing my font for my website, I went through about 80 fonts before I found the right two fonts I used. A cursive font might look great, but if you are the only one that can read it, then it is as if you never wrote it at all. Serif fonts tend to work best for readability.
THEME Creating a consistent theme will create more brand awareness. Theme can be created through color, contrast, typography, balance and space.
For social media accounts that I run, specifically with Instagram, I am trying something different. I want a follower of a business Instagram to see the post and know who is posting it without having to look at the profile image. Through social media you are creating a personality for your business and it is important you have a consistent theme in your posts.
It is important to align your social media content with your brand. Always be aware of the design because it can impact your brand, followers and perception. Make sure to create a color theme, a legible font and finally a common theme. If you follow these three guidelines to social media marketing, you will have more success growing your following and your brand awareness.
This blog will help your small business become successful in the competitive world of digital marketing. Do you want more quality digital traffic? This blog can help grow your small business digitally! Coming in 2020!
Sarah Rinaolo is the founder of LocalMarke Digital Marketing Consultants. She has been involved in digital marketing industry for over 9 years. She has exceeded the marketing goals of every business she has worked with. She wants to share some of the information she has learned in order to make these businesses successful in their digital marketing efforts.