THE MARKETING NETWORK
CONCEPT & STRATEGY MARKETING TIPS FOR YOUR SMALL BUSINESS
Welcome to The Digital Marketing Network, a blog about perfecting your small business's marketing strategy. This blog is based off of the marketing expertise and experience of me, Sarah Rinaolo, owner and consultant at LocalMarke. I will be posting on a regular basis beginning February 2019. Every month I will post about all different topics that relate to your business's digital marketing strategy. I will start posting twice a week the days and times listed below for the month of February. Make sure to keep a look out for my blogs!
STAY TUNED FOR OUR POSTS!
LocalMarke is a group of digital marketing professionals. Overtime, we have learned that marketing is not as simple as some may think. There is actually a complex science behind a successful marketing strategy. You cannot just post or advertise about services or products without a direct and well thought out plan. I have noticed throughout my time in the industry, that small businesses without an established or written marketing strategy are not nearly as successful.
Now to introducing myself! I am Sarah Rinaolo, a Skidmore College graduate with a BS in Management and Business and a minor in economics. I am the owner of LocalMarke, as well as the project manager, seo manager, ppc manager, social media coordinator, graphic designer and anything else you can think of that is related to digital marketing. I try to do a little bit of everything!
I started LocalMarke in my junior year of college while researching the best practices of social media in the hospitality industry. I researched this topic for three years (I know pretty crazy that there is that much material on social media alone, but there is!). The small businesses I was interviewing informed me that they did not have the financial resources to hire professional digital marketing consultants. I decided to set out and change that! I realized the need for an affordable marketing company in the local area and I built a business model to achieve my goal of providing affordable marketing services. In the process of working for my company, I decided to share my experiences along the way. I figured the best way to do that was through a blog; therefore, this blog was born! I am constantly finding myself researching digital marketing topics and have a difficult time finding the results I am looking for. This blog will help those digital marketers or small businesses through the complicated industry of marketing.
There are several reasons I decided to write a blog. As a small business owner myself, I realized that as technology evolves, digital marketing is becoming increasingly complex. For example, Search Engine Optimization (SEO), which is a crucial component to the performance of a website, has changed dramatically in the past ten years. SEO is no longer as simple as having keywords in the text of a website to optimize your content. It actually requires a multitude of other strategies, such as technical SEO techniques, url names, and title names. Don’t worry if this is a term you're unfamiliar with, we will have a few blogs dedicated to simplifying its complex methods!
Essentially, I wanted to simplify digital marketing topics and methods for readers who are not as familiar with its complex ways. There are so many different kinds of ways to market your company digitally. I will break each topic down in detail and provide examples of how I incorporated each topic into LocalMarke's digital marketing strategy. Each blog will focus on a specific topic that will help you further understand how to incorporate digital marketing into your strategy. I know some of these topics are not easy, so if you have any questions do not hesitate to comment or message me privately!
The most helpful tool I have found in perfecting a digital marketing strategy is research. You should read books and conduct research on all digital marketing topics. Even if you think you are a pro at a specific marketing topic, I am sorry to inform you, but you aren't! Technology and consumer needs change everyday and there is always more to learn. I studied social media for three years and I am continuously learning new things about it everyday.
At LocalMarke, we are all powerful advocates of well rounded research. This means not only using one source for information, but we use a multitude of reputable sources. When you use multiple sources you can confirm that your research data is accurate. For example, if I see the words, "Facebook has 1.2 billion members," on one website, I will double check that on another reliable website to confirm that I have accurate information. Remember that when your researching, not all online websites are reliable sources of information. Even though we all like to use Wikipedia, it is not recommended as a source of reliable information. It is important to keep in mind that not everything on the internet is true and using multiple sources for information decreases your chances of relaying incorrect information.
Throughout this blog, I will discuss helpful digital marketing research methods, books, tips, tricks, marketing plans and many more digital marketing tactics. This blog is a start in developing your digital marketing strategy, but I recommend you explore additional information about these topics outside of this blog. You should explore books, websites and other blogs for more information. I believe you cannot be successful in marketing without doing adequate research. (I would know I researched one topic for three years!).
We encourage our readers to respond, add comments, suggestions or share our blog posts. We even encourage you to disagree if you have a different opinion on the topic. I ask that we keep the comments relevant to the topic in order to maintain respect for all individuals involved in the discussion. I moderate all comments and will remove all that are offensive, irrelevant or disrespectful. This means if you come by to advertise your business or website, your comment will be deleted. (Just don't engage in this behavior to begin with...it's poor advertising and a waste of your time).
Please do not post anything private to this public forum. If you want to get more in-depth or talk about different topics, feel free to email me.
I encourage you to visit The Digital Marketing Network on a regular basis to learn more about digital marketing techniques and strategies. I also suggest you visit our website to further understand the extent of who we are and what we do.
Please consider subscribing or engaging in discussion on this blog. I am open to everyone's ideas on relevant marketing discussions. Some topics to look forward to this year are website development, SEO, social media, graphic design, Adwords, PPC marketing (my favorite topic), corporate branding and many more!
Thank you for reading and visiting, and hopefully I can help your business succeed in creating an effective digital marketing strategy! Stay tuned for February 2019, which we will debut our first post.
This blog will help your small business become successful in the competitive world of digital marketing. Do you want more quality digital traffic? This blog can help grow your small business digitally! Coming in 2020!
Sarah Rinaolo is the founder of LocalMarke Digital Marketing Consultants. She has been involved in digital marketing industry for over 9 years. She has exceeded the marketing goals of every business she has worked with. She wants to share some of the information she has learned in order to make these businesses successful in their digital marketing efforts.