FAQs ABOUT REPUTATION MANAGMENT
How do you fix a damaged reputation?
The best way is to address the problem. Writing good content and receiving other good information from other sources will push the negative information off the first page of the search engine. Although it may not be possible to remove negative images, links or reviews, well formulated content such as blog posts, images and videos can combat the negative content.
Why is having a good reputation online important?
The internet is the first impression a potential customer is going to get from your website. People just head to Google to look for services or products they need and often do not have a referral. They rely on information such as reviews and customer testimonials to influence their buying. If something negative is out there about your business, it can quickly damage your business. It is just as bad to have no reputation online, potential customers will just go to your competitors who do have a reputation.
How can my reputation be damaged?
The most common way is a bad review or something bad in a blog post. Also, there is the potential a disgruntled customer or employee can write something negative on your social media or blog. It is important to constantly manage and monitor all comments and mentions of your business online.
What can happen if I get a negative review?
If it shows up on the first page of a search engine, it can be extremely damaging. One negative review can damage your entire business and everything that you have built. Be aware of all content written online about your company and address it.
What should I do if something negative comes up?
Never just ignore, delete a negative comment or respond negatively or defensively, it will only make matters worse. Even if you are angry or upset about what the customer wrote, answer it professionally. If a customer is upset over a bad experience, address it and often more than not, you can make it right. Try to remember the customer is always right! It is good to have an impartial third party professions, such as LocalMarke consultants respond to negative reviews and dissolve the situation.
Once something is online, is it there forever?
Usually yes, if the negative comment remains on the first page of the search engine, it is going to be difficult to remove. Approximately 75% of users will not scroll past the first page results, so this makes it more challenging to try to remove bad comments about your business.