FAQs ABOUT PPC ADVERTISING
What is the different between PPC & SEO?
PPC advertising is Pay-Per-Click advertising which you pay every time someone clicks on your ad, regardless of the outcome. Search Engine Optimization (SEO) is about ranking organically. PPC & SEO are actually underneath the umbrella called SEM (search engine marketing). They are both types of search engine marketing with a mutual goal of driving quality traffic to your website.
Why should I care about PPC Advertising?
PPC advertising is one of the fastest growing advertising platforms, and one of the most cost effective. It encompasses the two most important ways to get your brand to be seen. Unlike tv commercials, you actually receive exact KPIs (key performance indicators) that let you know the success of each campaign you are running to make sure it is reaching your companies goals.
Does PPC marketing include social media?
PPC mostly focuses on increasing visibility of your website on search engines. Although, we do offer a separate social media paid advertising service. Which can be found here on our social media marketing page.
How do I determine if PPC is right for my company?
LocalMarke can help determine if PPC advertising is right for your business! PPC advertising is not for all small businesses, but it is a good thing for most. If you are looking to build your brand in a cost effective way, this may be right for you. No matter what size your business or your PPC goals, advertising online will improve your bottom line.
Is there a way to calculate ROI of my PPC Marketing?
PPC advertising is highly measurable. Unlike commercials, you actually receive exact KPIs (key performance indicators) that let you know the success of each campaign you are running to make sure it is reaching your companies goals.